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About Letsia
Letsia UAE
About Letsia
Letsia is one of the leading holding companies in the UAE with businesses across a broad spectrum including but not limited to information techology, financial, startups consultation, marketing, and many more.
With a workforce of over 4,000 employees across the Middle East, Letsia relentlessly strives to continue strengthening and diversifying its portfolio,further drive to promote economic growth.
4000
Employee
9
Companies
30
Branchss
// our Companies \\
Our Companies Drive Success and Innovation
Letsia Pay
Letsia Pay is a Payment Service Provider enabling startups and enterprises to accept cards, PayPal and local rails, issue smart invoices, and settle funds fast — with clear KYC/AML workflows.
Rowad IT
Rowad IT was a technology solutions company specializing in custom software development, enterprise systems, and digital transformation services for businesses across the MENA region. Since its establishment, the company delivered end-to-end IT solutions that supported SMEs, corporates, and government-adjacent entities in building reliable, scalable digital platforms. Rowad IT was officially acquired by Letsia Holding in 2024 and later rebranded as Letsia AI, becoming the group’s dedicated artificial intelligence division.
PAYEG
PAYEG was a digital payment solutions company focused on enabling SMEs and online businesses to accept and manage payments across the MENA region. The company specialized in fast onboarding, payment links, simplified merchant tools, and light payment infrastructure designed for small and medium merchants. In 2021, PAYEG was officially acquired by Letsia Holding, forming the foundation that later evolved into Letsia Pay.
letsia Youth
Letsia Youth is the startup incubator and early-stage innovation arm of Letsia Holding. The company focuses on empowering young founders across the MENA region by providing mentorship, training programs, ideation support, and access to the tools they need to turn ideas into real, scalable startups. Letsia Youth builds a supportive environment where creativity, technology, and business skills meet to produce the next generation of entrepreneurs.
Finance Index
Finance Index is a digital media platform focused on delivering clear, timely, and high-quality economic content across the MENA region. The platform covers startups, fintech, capital markets, global economy, and investment trends, offering simplified insights for entrepreneurs, investors, and decision-makers. Finance Index aims to bridge the information gap by presenting financial news in a modern, accessible form that supports strategic understanding and business growth.
OD Fund
OD Fund is a pioneering digital platform that connects entrepreneurs with investors across the MENA region. The platform enables founders to showcase their startups, funding needs, traction, and pitch decks, while investors can browse opportunities, request introductions, and invest securely. OD Fund simplifies early-stage fundraising by creating a transparent, trustworthy, and structured environment for both entrepreneurs and investors. It is the first platform in the region designed specifically to bridge the gap between ideas, innovation, and capital.
Letsia AI
Letsia AI is the artificial intelligence and innovation arm of Letsia Holding. The company specializes in developing AI-powered solutions that help businesses automate operations, enhance customer experience, and make smarter data-driven decisions. Originally established as Rowad IT, the company was fully acquired by Letsia Holding in 2024 and rebranded as Letsia AI, marking a strategic shift towards advanced automation, machine learning, and digital intelligence across the group.
Letsia Kids
Letsia Kids is the children’s learning and innovation arm of Letsia Holding. The company focuses on teaching children programming, robotics, AI concepts, problem-solving, and modern digital skills through an interactive and practical learning model. Letsia Kids aims to build a new generation of young creators who understand technology, think analytically, and develop early entrepreneurial mindsets. The programs combine learning, creativity, and hands-on projects tailored for children aged 6 to 16.
Letsia Academy
Letsia Academy is the vocational training and professional development arm of Letsia Holding. The academy provides one– and two–year diploma programs alongside specialized short courses designed to prepare students for real jobs in technology, business, healthcare, media, and other fast-growing fields. With a strong focus on practical learning, modern curriculum design, and industry alignment, Letsia Academy equips learners with the skills needed to join the workforce or advance their careers.
WAYED
WAYED is a modern buy-and-sell marketplace app that allows users to list items, discover deals, and trade products easily and securely. The platform enables individuals and small sellers to post new or used items, negotiate directly, and complete sales through a fast, simple, and intuitive experience. WAYED focuses on community-driven commerce, helping people turn unused items into cash while giving buyers access to affordable deals across multiple categories.
Media Center
Latest News
OD Fund and Letsia Youth to Participate in the Startup Competition at We Make Future (WMF) 2026
Letsia Group has announced its participation in the Startup Competition at We Make Future (WMF) 2026, one of the world’s largest events dedicated to innovation, technology, and entrepreneurship. The participation will take place through OD Fund, with the involvement of Letsia Youth. The We Make Future (WMF) 2026 event will take place in Bologna, Italy, at the BolognaFiere Exhibition Center, from June 24 to June 26, 2026, bringing together thousands of entrepreneurs, investors, startups, and technology leaders from around the world to participate in one of the most prominent global gatherings focused on innovation and digital transformation. The participation of OD Fund and Letsia Youth in the Startup Competition represents a new step within Letsia’s strategy to strengthen its international presence within global innovation ecosystems, while showcasing the initiatives developed by the group in the fields of investment and digital platforms designed to support startups. This will mark the first time that Letsia Youth and OD Fund participate in the WMF Startup Competition, providing an opportunity to present the platform’s vision of connecting entrepreneurs with investors through an innovative digital environment that facilitates investment discovery and supports the growth of emerging ventures. The Startup Competition at WMF is considered one of the most important international startup competitions, offering participants the opportunity to present their projects and platforms to a global network of investors, venture capital funds, and technology companies, while building valuable partnerships within the global innovation community. Commenting on this participation, Mohamed Rabie Moawad – Chairman of Letsia Holding, stated: “Our participation in WMF 2026 represents an important step in Letsia’s vision to build a strong global presence within the innovation and entrepreneurship ecosystem. We believe that connecting entrepreneurs with investors requires intelligent and effective platforms, and this is exactly what we aim to achieve through OD Fund. Participating in this international competition allows us to present our vision to a global community of investors and industry experts.” He added that this participation reflects the group’s strategic direction toward international expansion and building strong relationships with global innovation ecosystems, noting that Letsia aims in the coming phase to further strengthen its presence in global conferences and technology events that bring together startups, investors, and decision-makers. This step comes as part of a broader series of international initiatives undertaken by Letsia Holding in recent months, including participation in global conferences and the launch of new initiatives aimed at supporting entrepreneurs, fostering innovation, and developing modern investment platforms.
06-03-2026
Consecutive International Participations Highlight Letsia’s Strategic Direction Toward Building a Strong Global Presence
Letsia Group has continued to strengthen its international presence through consecutive participations in several prominent global conferences, including Billion Followers Summit and INTERSEC, reflecting the group’s strategic direction toward expanding its global footprint and building a strong international network that supports its long-term growth objectives. These participations were attended by Mohamed Rabie Moawad, Chairman of the Board, who took part in key discussions and delivered remarks during the events, sharing Letsia’s vision across innovation, investment, and the development of integrated ecosystems that connect education, entrepreneurship, and technology. During his participation, Moawad emphasized that engagement in global conferences such as Billion Followers Summit and INTERSEC goes beyond visibility, serving as a platform for building meaningful partnerships, exchanging expertise, and gaining direct exposure to global trends and best practices that support the group’s expansion strategy. He added that Letsia’s current phase is characterized by a strong focus on international engagement and direct interaction with entrepreneurs, investors, and industry leaders, reinforcing the group’s ambition to establish a globally oriented organization capable of delivering innovative solutions and creating sustainable impact across the sectors in which it operates. These participations form part of a broader series of international initiatives undertaken by Letsia in recent months, reaffirming the group’s commitment to building a sustainable global presence and strengthening its position as a forward-looking group that combines strategic investment, innovation, and long-term relationship building.
20-01-2026
From Vienna… Letsia Strengthens Its European Presence through the Operational Launch of Vocational Training Programs
From its base in Vienna, Austria, Letsia Emirates Holding has confirmed the successful operational rollout of the vocational training programs delivered through its educational arm in Austria — marking a clear transition from the establishment phase to sustainable execution within the European vocational education ecosystem. This milestone follows the group’s previous announcement regarding its entry into vocational education in Austria. Over the past period, the academy has demonstrated its ability to deliver practice-oriented training aligned with European standards and the evolving needs of the modern labor market, with a strong focus on employability, practical skills, and real-world professional readiness. In this context, Mohamed Rabie Moawad, Chairman of the Board of Letsia Emirates Holding, stated that moving into full operational implementation reflects the maturity of the group’s strategic vision. He emphasized that Vienna provides an ideal environment for scaling Letsia’s education model, which is built on quality, governance, and measurable outcomes. He further highlighted that the successful rollout demonstrates Letsia’s capacity to: Operate effectively within the European education and vocational framework Align its programs with the needs of technical and administrative sectors Integrate European standards with global operational expertise Connect vocational learning directly to real employment opportunities For its part, the academy’s management confirmed that the next phase will focus on expanding program offerings and strengthening partnerships with local training institutions and companies in Austria — ensuring broader practical opportunities for trainees and increasing the academy’s impact within the European vocational system.
16-01-2026
Our Branches
Our Branches Deliver Excellence
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UAE
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USA
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EG
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LB
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UK
Company name: LETSIA UAE
Country : United Arab Emirates
Company name: LETSIA USA
Country : United States
Company name: LETSIA YOUTH
Country : Egypt
Company name: LETSIA PAYMAENTS
Country : Lebanon
Company name: LETSIA PAY LTD
Country : United Kingdom
Strategic Partners