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Letsia Holding Announces Plans to List on ADX Growth Market
Abu Dhabi – Letsia Holding has announced that it has begun preparations for its listing on the Abu Dhabi Securities Exchange (ADX) Growth Market by 2026, in a strategic move aimed at strengthening its presence in financial markets and expanding its investment base both within the UAE and internationally. The group boasts a diversified portfolio across multiple vital sectors. In digital payments, Letsia Pay leads operations with active services in the UAE, Egypt, Saudi Arabia, Bahrain, Sri Lanka, and other countries. In technology and software, Rowad Information Technology (RIT) brings over fifteen years of expertise in developing software solutions and applications. In the business and consulting sector, Letsia Business plays a pivotal role in corporate development, evaluation, and training services, supported by a strategic partnership with global consultancy McKinsey & Company to implement best international practices. Meanwhile, Letsia Youth serves as a startup incubator and accelerator to empower young entrepreneurs. In the field of education, the group has expanded through Letsia Edu, which operates a British curriculum international school in Egypt along with vocational training academies, complemented by Letsia Kids, focused on modern educational methods for children. On the marketing front, Letsia Marketing provides comprehensive digital marketing solutions. In digital infrastructure, the group has strengthened its presence via PAYEG for payments and the acquisition of SingleHop in 2023 in hosting and cloud services. The group also manages Wayd, a digital marketplace for buying and selling, OD Fund, a platform connecting entrepreneurs with investors, and Finance Index, a media project specialized in economics and fintech. “The listing on ADX Growth Market represents a strategic turning point in the journey of Letsia. It reflects our ongoing commitment to governance, transparency, and expanding our business horizons. Our aim is to become a strategic partner in supporting the national economy, while also consolidating our global presence.” — Eng. Mohamed Rabie Moawad, Founder and Chairman of Letsia Holding Currently, Letsia operates through its offices in the UAE, Egypt, Lebanon, the United States, and the United Kingdom, with plans to expand soon into European markets. With this step, Letsia reaffirms its commitment to growth and innovation, strengthening its position as an integrated investment platform supporting sustainable economic transformation regionally and globally.
10-09-2025
Letsia Holding Prepares for Institutional Valuation as It Expands Across Key Sectors
Letsia Holding has officially commenced its institutional valuation process as part of a strategic expansion roadmap designed to usher the group into its next phase of growth, governance, and potential entry into capital markets. Preliminary estimates place the group’s value at over AED 400 million, supported by strong operational performance and a diversified presence across high-impact sectors including technology, education, fintech, and entrepreneurship. The group operates through a well-integrated structure of specialized companies, each designed to address key market needs and built under the strategic leadership of its founder and Chairman, Mohamed Rabie Moawad. From the outset, the group has adopted a model that prioritizes synergy between subsidiaries while maintaining focused expertise in each vertical. Integrated Growth Across Core Verticals In the technology domain, Letsia AI serves as the group's software powerhouse, developing advanced mobile apps, web platforms, and smart TV applications for startups, enterprises, and government clients. With a strong focus on AI integration, automation, and user-centered design, Letsia AI leads the group's digital innovation agenda. Complementing this, the group offers Letsia ERP, a fully integrated enterprise resource planning system made available for free as part of its initiative to support startups. The ERP solution helps early-stage businesses manage their operations effectively—including accounting, HR, inventory, invoicing, and compliance—through a cloud-based, intuitive interface. In the education sector, Letsia EDU operates a private school, a group of vocational training academies, and a children's learning platform focused on AI and coding education. The group has also developed a proprietary programming curriculum for children, currently implemented across several centers and digital platforms. Startup Enablement and Business Acceleration With a firm commitment to innovation, Letsia Youth was established as a dedicated accelerator that supports early-stage ventures, particularly those leveraging artificial intelligence and next-generation technologies. In parallel, Letsia Business provides end-to-end services for entrepreneurs—from business setup and MVP development to feasibility studies, marketing strategy, and operational launch. These efforts form a comprehensive ecosystem to transform ideas into fully-operational ventures. Fintech and Investment Infrastructure In the financial services space, Letsia Pay operates as a licensed payment service provider across eight countries, including the UAE, Egypt, Bahrain, Lebanon, and Sri Lanka. The platform delivers secure payment gateways, multi-currency invoicing systems, settlement services, and API integrations tailored for SMEs and large merchants alike. To address the growing need for early-stage capital access, the group has launched OD Fund—the first digital platform and mobile app in the region dedicated to connecting entrepreneurs directly with investors. The platform offers verified investor profiles, startup showcases, and a streamlined funding request system within a transparent digital environment. Media and Market Intelligence Through its media platform Finance Index, the group delivers economic insights, startup news, and regional market analysis. The platform plays a key role in promoting financial literacy and raising visibility for emerging businesses across the MENA region. Strategic Acquisitions and Future Outlook As part of its forward-looking strategy, Letsia Holding is actively exploring strategic acquisitions, particularly in the education sector in Egypt. Due diligence is currently underway, with formal announcements expected in the coming period. These acquisitions aim to expand the group’s operational footprint and align with its long-term growth ambitions. The institutional valuation marks a defining moment for the group, signaling its readiness to embrace a new level of operational transparency, corporate governance, and investment scalability. This phase of transformation is being led directly by Mohamed Rabie Moawad, who continues to drive the group’s unified vision of building a regional tech powerhouse with global standards and deep local impact.
01-10-2025
Letsia Expands Investment Horizons Through Strategic Presence at GITEX 2025
In line with its commitment to exploring cutting-edge digital trends and expanding its investment portfolio, Letsia continues its strategic participation in GITEX Global 2025, currently underway in Dubai. The event, now in its second day, has attracted top global tech firms, innovators, and venture capitalists. Chairman Mohamed Rabie Moawad affirmed that Letsia’s presence this year is driven by a purely investment-oriented vision, with the goal of identifying promising opportunities in artificial intelligence, smart education, fintech, and emerging technologies. The company’s representatives have engaged with forward-thinking startups and innovative solution providers from over 100 countries. As part of its agenda, Letsia’s team attended the Expand North Star 2025—the world’s largest gathering for startups and investors—held under the GITEX umbrella. Since its inception in 2016, the event has seen remarkable growth, with participating startups increasing from 350 to over 2,000, a growth rate of 471%. The number of investors has risen from 150 to 1,200, while international representation has expanded from 39 to over 100 countries. Letsia commended the exceptional organization of the event and expressed gratitude to the Dubai Chamber of Digital Economy for their pivotal role in positioning Dubai as a global hub for the digital economy and innovation. The company also praised the leadership support behind the event, especially the visits by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and Crown Prince Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, underlining the government’s dedication to smart economic transformation. Through its presence at GITEX 2025, Letsia reaffirms its mission to be a key regional force in technology-led investment and a connector between capital, innovation, and impactful change.
14-10-2025
A Comprehensive Investment Meeting Shapes the Next Phase of Letsia’s Strategic Partnerships
As part of its ongoing efforts to strengthen its regional presence and expand its network of investment alliances, Letsia held a comprehensive investment meeting bringing together a distinguished group of business leaders and investors from various sectors. The aim was to discuss future collaboration opportunities and support the group’s initiatives for the coming phase. The meeting, chaired by Mohamed Rabie Moawad, Chairman of the Board, reaffirmed Letsia’s commitment to building strategic partnerships that accelerate expansion and create added value across its multi-sector projects—particularly in technology, education, digital finance, and entrepreneurship. Mohamed Rabie Moawad stated during the meeting: “We believe that real expansion is not driven by funding alone, but by partnerships founded on forward-thinking ideas and long-term vision. This phase requires working with partners who can bring meaningful value—at the level of concept and execution.” Discussions on New Investment Opportunities The meeting included extensive discussions around several strategic tracks, including: Launching joint ventures in digital payments and smart financial solutions. Expanding vocational education and digital learning programs into new markets. Supporting entrepreneurship platforms and connecting them with local and international investors. Developing AI-powered technology solutions to support SMEs. Exploring expansion opportunities in Gulf countries and South Asia in the upcoming period. Letsia’s leadership also presented to the investors the group’s recent institutional transformation through the establishment of a collective leadership board that brings together diverse expertises. This development further strengthened investor confidence in the group’s ability to make fast, effective decisions and achieve sustainable growth through an integrated institutional vision. Strengthening Strategic Partnerships This meeting comes as part of a series of engagements conducted by Letsia with local and international investment entities, with the aim of building long-term partnerships that support growth plans and enable the group to expand its projects across multiple sectors. Mohamed Rabie Moawad added: “Partnerships are not a complementary option for us; they are a core element of Letsia’s operating model. We seek partners who can think with us—not just fund us. The future will not be built alone, but through a unified ecosystem moving in the same direction.” A Step That Strengthens Letsia’s Regional Position With this step, the group continues to reinforce its position as one of the region’s most dynamic entities in innovation, education, and entrepreneurship. Letsia is also preparing to launch new initiatives that will be announced soon, in collaboration with investors and partners from within and beyond the region.
14-11-2025
Letsia Forward Program Announces the Completion of Participant Selection and Reveals a Major International Expansion Across Three Countries
The Letsia Forward Program has officially announced the completion of its participant selection for the upcoming edition, following an exceptionally strong registration period that witnessed unprecedented demand from entrepreneurs and startups across the region and beyond. This overwhelming response highlights the growing position of the program as one of the leading platforms for startup development and investment readiness. Program management confirmed that the number of applications significantly exceeded expectations, prompting early preparations for the second edition of the program, which is planned to launch shortly after the conclusion of the current edition. The tentative target for the next cycle is June 2026. In a strategic move reflecting the program’s international ambitions, preparations are underway to launch the second edition simultaneously in three countries: United Arab Emirates Arab Republic of Egypt Germany This expansion aims to widen the program’s impact and provide entrepreneurs from different markets with equal access to an integrated training and investment-oriented experience. The Letsia Forward Program delivers a comprehensive entrepreneurial journey that includes business model development, investment readiness, pitch preparation, executive mentoring, and direct access to funding opportunities through the broader Letsia ecosystem. The program is organized under the sponsorship of Letsia Youth, with strategic backing from the parent company Letsia Holding, as part of the group’s long-term vision to build a fully integrated entrepreneurial platform combining training, development, and investment. Mohamed Rabie Moawad, Chairman of Letsia Holding, stated that the remarkable demand for the program reflects a real market need for platforms that go beyond traditional training and focus on building investment-ready companies with real growth potential. He added that the planned simultaneous expansion across three countries represents a major milestone in the program’s evolution and reflects the group’s confidence in the model it has developed. From his side, Jonathan Mark Robert, Deputy Chief Executive Officer of Letsia Holding and Executive Supervisor of the Letsia Forward Program, emphasized that the current edition of the program has demonstrated outstanding levels of commitment, professionalism, and readiness among participating entrepreneurs. He noted that the team is actively working to position Letsia Forward as a truly international platform that operates according to global standards in both training and investor engagement. He further added that the early preparations for launching the program in the UAE, Egypt, and Germany at the same time clearly demonstrate the strategic direction of Letsia toward expanding its real entrepreneurial impact beyond local markets. The early announcement of the second edition and its planned international scope stands as a strong indicator of the success achieved by the current program and confirms Letsia’s strategic direction toward transforming Letsia Forward into a sustainable regional and global platform for building the next generation of entrepreneurs and high-growth startups.
06-12-2025
Two Days to Go for Letsia Forward… Strategic Content to Lead Entrepreneurs Toward Growth and Investment
Only two days remain until the launch of the Letsia Forward Program, the flagship event within the Letsia ecosystem, marking a new and significant milestone in the group’s mission to support and empower entrepreneurs and startups. Final preparations are currently underway ahead of the official opening. The program is set to welcome a distinguished group of entrepreneurs, investors, and industry experts from multiple countries around the world, creating a platform that combines practical knowledge, strategic insights, and meaningful partnerships designed to help startups move from early-stage development to scalable growth. Organizing teams at Letsia Youth, in coordination with Letsia Holding, are finalizing all organizational and technical arrangements to deliver a professional and seamless experience for participants. The program agenda includes specialized training sessions, strategic discussions, and direct meetings connecting founders with investors and key decision-makers. The Letsia Forward Program stands as one of the group’s strategic initiatives aimed at preparing entrepreneurs to meet modern market demands and enhance their readiness for growth and investment through execution-focused, practical content centered on building strong business models, strategic expansion, and sustainable scaling. The opening session will feature the keynote address by Mohamed Rabie Moawad, Chairman of Letsia Holding, who will launch the program with strategic content focused on: Investment readiness and entrepreneurship Market expansion and business scaling strategies Driving sustainable business growth The keynote will be followed by a session led by Lukas Heinrich Schneider, Executive Board Member, who will further expand on these strategic themes from an executive perspective, highlighting practical approaches to scaling businesses, aligning entrepreneurial vision with investor expectations, and navigating international markets. As the countdown continues, Letsia Forward Program is widely anticipated as one of the most impactful entrepreneurial events organized by the group, with expectations that it will serve as a launchpad for promising startups and ambitious founders seeking sustainable growth and global expansion.
13-12-2025
The First Moments of the Launch of the Letsia Forward Program on Its Opening Day
The Letsia Forward Program has officially launched its opening day just moments ago, marking the beginning of one of the most prominent entrepreneurship initiatives within the Letsia ecosystem. The program kicked off in a professional and well-organized setting, with strong participation from entrepreneurs, investors, and industry experts.The opening of the program witnessed the arrival of participants and the start of the inaugural session, reflecting the high level of interest in the program and its focus on supporting entrepreneurs and preparing startups for growth, expansion, and investment readiness.From the outset, the program introduced introductory sessions addressing key themes in entrepreneurship, including investment readiness, building scalable business models, and market expansion strategies. These sessions are designed to deliver practical insights and bridge the gap between knowledge and real-world application.The opening day is also attended by investors and representatives from entrepreneurial ecosystems across several countries, providing participants with valuable opportunities for networking and professional engagement, and highlighting the international dimension of the program from its very first moments.The launch of the Letsia Forward Program comes as part of the vision of Letsia Youth, with the support of Letsia Holding, to build an integrated platform that combines training, mentorship, and meaningful connections between entrepreneurs and opportunities that support sustainable growth.The program is set to continue over the coming hours and days with specialized sessions, workshops, and in-depth discussions, as part of an intensive agenda aimed at strengthening participants’ capabilities and supporting them in building scalable and sustainable ventures.
15-12-2025
Key Statistics Reveal the Impact of the Opening Days of the Letsia Forward Program
Mohamed Rabie Moawad, Chairman of the Board, announced following the conclusion of the opening days of the Letsia Forward Program the key outcomes and indicators that reflected the strong launch of the program and the level of engagement it achieved since its inception. He explained that the program received applications from 84 entrepreneurs, of whom 51 were selected to join the core training phase after an evaluation process focused on idea quality, project readiness, and growth potential. He noted that the opening days featured the participation of 11 investors from different countries, providing entrepreneurs with direct exposure to investors, opportunities to present their ideas, and practical insights into market and investment expectations. He also highlighted the participation of 4 inspiring speakers, who shared real-world experiences and perspectives that enriched the program’s content and motivated participants, alongside a series of interactive workshops and discussion sessions. According to Moawad, total attendance over the three opening days reached approximately 720 attendees, reflecting the strong interest in the program and its relevance within the entrepreneurship ecosystem. Mohamed Rabie Moawad added that these figures represent a solid foundation for the next phase of the program, emphasizing that the conclusion of the opening days does not mark the end of the Letsia Forward Program, but rather the beginning of its core phase, which will extend over several months and focus on hands-on training, continuous mentorship, and close follow-up on participating ventures. He concluded by reaffirming that the program aligns with the vision of Letsia Youth, supported by Letsia Holding, to build an integrated ecosystem aimed at empowering young people and enabling them to become real entrepreneurs capable of transforming ideas into sustainable businesses.
20-12-2025